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Rich Thau

Rich Thau is the president and co-founder of the research firm Engagious, which specializes in message testing and message refinement for trade associations and advocacy groups. He is also the moderator of the Swing Voter Project


Articles by Rich Thau

October 13, 2020 5:16 am

Obama-Trump Voters Say the Darndest Things!

They don't endorse kidnapping Michigan's governor. But . . .
Rich Thau
October 5, 2020 5:06 am

Meet the Swing Voters Who Embrace Conspiracy Theories

Crazy has gone mainstream.
Rich Thau
September 26, 2020 5:13 am

Meet the African-American Voters Joe Biden Desperately Needs

Inside a focus group with African-American voters who stayed home or went for a third-party in 2016.
Rich Thau