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Rich Thau

Rich Thau is the president and co-founder of the research firm Engagious, which specializes in message testing and message refinement for trade associations and advocacy groups. He is also the moderator of the Swing Voter Project

Articles by Rich Thau

March 23, 2021 5:35 am

This Is What Trump-Biden Voters Think About the Republican Party

Spoiler: It’s not very nice.
Rich Thau
February 16, 2021 5:25 am

Trump Didn’t Just Lose Swing Voters—the GOP Did as Well

Post-election focus groups show some swing voters are done calling themselves Republicans
Rich Thau
October 13, 2020 5:16 am

Obama-Trump Voters Say the Darndest Things!

They don't endorse kidnapping Michigan's governor. But . . .
Rich Thau
October 5, 2020 5:06 am

Meet the Swing Voters Who Embrace Conspiracy Theories

Crazy has gone mainstream.
Rich Thau
September 26, 2020 5:13 am

Meet the African-American Voters Joe Biden Desperately Needs

Inside a focus group with African-American voters who stayed home or went for a third-party in 2016.
Rich Thau