The production values on Apple TV shows have always been incredible, even when the scripts get a little squiffy, hinting that long-term it’s all just a way to position the brand as high-tech excellence and ultimately sell more machines. I agree, though, that pouring cold water on the potential promotion value of a full theatrical run seems like an odd choice. Movies seem more special, more worth our time if they’ve been properly put through the theatrical ringer. And when you’re scrolling through the detritus on a streaming device and you spot something that was a big theatrical splash, even if you’re not personally tempted to watch it just then, you notice it’s there and it makes you feel the streamer has more cred. Lots of good stuff on Apple TV, it’s a shame they’re not getting the viewership. I always thought they’d buy Netflix or something similar, but ultimately they don’t necessarily want to water down the brand and I think it all comes down to selling tech.
I have tried, twice, to watch Apple TV, I will never go back again unless they make some huge changes.
I paused the show to use the bathroom, when I came back the app had " released it?" to regular tv. So I went back through the pain in the ass painfully long sign on. I HAD JUST BEEN gone 10 MINUTES :(! Apple did not recognize the password I had just create. So I had to get a link to create a new one. I watched the rest of the show. I don't even remember now what the series was. Anyway, watched the rest of the episode. The next evening I tried to get back in. BUT, it did not recognize my USER NAME or that or password, so I had to start all over again. I watched episode 2. Next night rinse and repeat the same issue when I tried to watch Episode 3. I had been on a 7 day free then $9:99 a month deal, so I tried to cancel this subscription out completely.
Not sure if I accomplished my goal, If anyone knows a Customer Service Phone Number to speak with a REAL PERSON I will be forever indebted. So as much as I love Brad and George, Id rather see this in the movies!
One piece of data you overlooked - Severance. Many folks started or continued their free subscription to Apple plus with this show. It is sort of that anti-Ted Lasso, but super compelling. Because of the writers strike, Season 2 was delayed. And delayed and delayed. Season one ended on quite the cliffhanger but I know a lot of folks have thought about canceling their subscription until it comes back, even if they miss exactly when that is. Finally there is a release date of January 2025. I’m not surprised at all that Apple worked to create an expensive filler until then. Streaming is a big business for them.
The production values on Apple TV shows have always been incredible, even when the scripts get a little squiffy, hinting that long-term it’s all just a way to position the brand as high-tech excellence and ultimately sell more machines. I agree, though, that pouring cold water on the potential promotion value of a full theatrical run seems like an odd choice. Movies seem more special, more worth our time if they’ve been properly put through the theatrical ringer. And when you’re scrolling through the detritus on a streaming device and you spot something that was a big theatrical splash, even if you’re not personally tempted to watch it just then, you notice it’s there and it makes you feel the streamer has more cred. Lots of good stuff on Apple TV, it’s a shame they’re not getting the viewership. I always thought they’d buy Netflix or something similar, but ultimately they don’t necessarily want to water down the brand and I think it all comes down to selling tech.
I have tried, twice, to watch Apple TV, I will never go back again unless they make some huge changes.
I paused the show to use the bathroom, when I came back the app had " released it?" to regular tv. So I went back through the pain in the ass painfully long sign on. I HAD JUST BEEN gone 10 MINUTES :(! Apple did not recognize the password I had just create. So I had to get a link to create a new one. I watched the rest of the show. I don't even remember now what the series was. Anyway, watched the rest of the episode. The next evening I tried to get back in. BUT, it did not recognize my USER NAME or that or password, so I had to start all over again. I watched episode 2. Next night rinse and repeat the same issue when I tried to watch Episode 3. I had been on a 7 day free then $9:99 a month deal, so I tried to cancel this subscription out completely.
Not sure if I accomplished my goal, If anyone knows a Customer Service Phone Number to speak with a REAL PERSON I will be forever indebted. So as much as I love Brad and George, Id rather see this in the movies!
One piece of data you overlooked - Severance. Many folks started or continued their free subscription to Apple plus with this show. It is sort of that anti-Ted Lasso, but super compelling. Because of the writers strike, Season 2 was delayed. And delayed and delayed. Season one ended on quite the cliffhanger but I know a lot of folks have thought about canceling their subscription until it comes back, even if they miss exactly when that is. Finally there is a release date of January 2025. I’m not surprised at all that Apple worked to create an expensive filler until then. Streaming is a big business for them.
Oh I ADORE Severance but the production schedules on these streaming shows makes it hard to build a service around them.