I would bet this release model will also increase the VOD numbers too, as they will have a number of weeks of free advertisements before it comes at home where there is more competition for eyeballs.
I would bet this release model will also increase the VOD numbers too, as they will have a number of weeks of free advertisements before it comes at home where there is more competition for eyeballs.
Absolutely: one big criticism of the day-and-date model is that it radically reduces the "waterfall" (that is, the stream of revenue) by essentially eliminating a window.
I wonder if same day releases will be a leading indicator that the studio doesn't have faith in the movie, like Labor Day releases you guys talked about.
Yeah, I mean, there's kind of already that model, just for smaller movies. For example, UNDER THE SILVER LAKE got dumped to DirecTV when A24 lost faith in its ability to sell the movie to general audiences.
I would bet this release model will also increase the VOD numbers too, as they will have a number of weeks of free advertisements before it comes at home where there is more competition for eyeballs.
Absolutely: one big criticism of the day-and-date model is that it radically reduces the "waterfall" (that is, the stream of revenue) by essentially eliminating a window.
I wonder if same day releases will be a leading indicator that the studio doesn't have faith in the movie, like Labor Day releases you guys talked about.
Yeah, I mean, there's kind of already that model, just for smaller movies. For example, UNDER THE SILVER LAKE got dumped to DirecTV when A24 lost faith in its ability to sell the movie to general audiences.