The first and most important thing Democrats need to do is detoxify the brand. But I fear the approach they look to embark on is flawed. Democrats need to know how the brand has been destroyed in order that they fix it. The flawed conventional wisdom is that the party became obsessed with wokeism and identity politics. In reality, that’s…
The first and most important thing Democrats need to do is detoxify the brand. But I fear the approach they look to embark on is flawed. Democrats need to know how the brand has been destroyed in order that they fix it. The flawed conventional wisdom is that the party became obsessed with wokeism and identity politics. In reality, that’s not actually the case. That’s the false narrative of Fox et al., and the root cause of Democratic collapse. The right propaganda juggernaut has painted Democrats as evil, un-american, Marxist, pedophiles, sexual deviants, socialists, and enemies of the state. This has been going on for 30 years. There’s no equivalent push back on Republicans because there’s no left propaganda machine. How do we know this is true? Donald Trump was whitewashed while Joe Biden had a legislatively consequential Presidency that resonated with no one. To blame Biden for that is to forget that there’s no propaganda machine on the left to push a Democrats agenda as was done for Trump. But here’s how to get back: don’t bother with policy, don’t reach out, don’t meet the voters where they are. All you need to do is appear STRONG. Democrats appear weak and that’s all people vote for. Don’t believe what people tell pollsters, they are lying. How do we know? Look at the polling for the last 3 elections…. How to appear strong? Fight! Not whine, not complain, not convey disbelief, but rather use Trump’s/Fox’s own game plan, make the other guys brand toxic. Coordinated ad hominem attacks on Trump from now till the midterms. And they MUST be bumper sticker sized. Nothing bigger, NO EXCEPTIONS! Every Democrat in every congressional hearing begins every question with “Do you believe President Trump is a Russian asset?” Every single time. Trump used repetition, use it on him. Once the Democrats look like fighters, the independents will return as well as the couch Democrats. Strong is the only criteria that matters. And STRONG will detoxify the brand.
The first and most important thing Democrats need to do is detoxify the brand. But I fear the approach they look to embark on is flawed. Democrats need to know how the brand has been destroyed in order that they fix it. The flawed conventional wisdom is that the party became obsessed with wokeism and identity politics. In reality, that’s not actually the case. That’s the false narrative of Fox et al., and the root cause of Democratic collapse. The right propaganda juggernaut has painted Democrats as evil, un-american, Marxist, pedophiles, sexual deviants, socialists, and enemies of the state. This has been going on for 30 years. There’s no equivalent push back on Republicans because there’s no left propaganda machine. How do we know this is true? Donald Trump was whitewashed while Joe Biden had a legislatively consequential Presidency that resonated with no one. To blame Biden for that is to forget that there’s no propaganda machine on the left to push a Democrats agenda as was done for Trump. But here’s how to get back: don’t bother with policy, don’t reach out, don’t meet the voters where they are. All you need to do is appear STRONG. Democrats appear weak and that’s all people vote for. Don’t believe what people tell pollsters, they are lying. How do we know? Look at the polling for the last 3 elections…. How to appear strong? Fight! Not whine, not complain, not convey disbelief, but rather use Trump’s/Fox’s own game plan, make the other guys brand toxic. Coordinated ad hominem attacks on Trump from now till the midterms. And they MUST be bumper sticker sized. Nothing bigger, NO EXCEPTIONS! Every Democrat in every congressional hearing begins every question with “Do you believe President Trump is a Russian asset?” Every single time. Trump used repetition, use it on him. Once the Democrats look like fighters, the independents will return as well as the couch Democrats. Strong is the only criteria that matters. And STRONG will detoxify the brand.