I worked for Ted Cruz's Presidential campaign (feel free to mock me now), and from my experience it seems like we have a classic mistake from the pundit class: running a campaign to gain voters vs running a campaign to gain industry recognition.
What the pundits and columnists are really saying is that they need content and they need some…
I worked for Ted Cruz's Presidential campaign (feel free to mock me now), and from my experience it seems like we have a classic mistake from the pundit class: running a campaign to gain voters vs running a campaign to gain industry recognition.
What the pundits and columnists are really saying is that they need content and they need something from the campaign to give them relevance. Media is about content, content, content. If you want a job in media after the campaign, then you feed your friends. But NO ONE remembers the countless white papers every primary candidate released in 2016, because none of it mattered.
I'd argue that Bill doesn't take it far enough. Everything you do on a campaign is about vibes. Every policy piece, every speech, every event, every last one is about communicating a vibe to the voters. Anyone who says otherwise isn't on a campaign, they're trying to sell a book.
That's right. And since there's hardly any time to stuff ourselves full of content it'll be mostly vibes. Which is exactly what it usually boils down to in the end anyway, of course. In fact, let's outlaw white papers from now on. 😉
This is an interesting take. So.... What vibes are the Trump Campaign sending right now? Specifically, what vibes are they sending to their base? I don't know.
I suspect it's something like, "In a world where socialism and communism and fascism and wokeness and transgenderism and atheism threatens our American Way of Life and where hordes of migrants, many released from insane asylums and prisons walk over our borders, murder our neighbors and register to vote as Democrats, one man stands tall. One man has the strength, the power, the vision to make America great again. Donald Trump is that man."
It amazes me that that works, but I saw a post from a family member this morning that convinces me that it does. It starts, "For those of you who say, "I can't believe you are voting for Trump" and then goes on to give all the reasons: against socialism, for the 2nd Amendment, for more Supreme Court justices, for the Electoral College and the Constitutional Republic, for law and order, for the military and veterans, for "the right to speak my mind and not be censored," for secure borders, for legal immigration, for "the right to praise my God without fear," for the unborn, for liberty, freedom and the American dream, against evil and for the future of the country.
This is utter nonsense. It's insane. It's 100% vibes. Does this come down to which kinds of vibes do you like? I think it might.
And I just don't see the "rage vibe" being more powerful than the "joy vibe." Am I wrong about this?
I worked for Ted Cruz's Presidential campaign (feel free to mock me now), and from my experience it seems like we have a classic mistake from the pundit class: running a campaign to gain voters vs running a campaign to gain industry recognition.
What the pundits and columnists are really saying is that they need content and they need something from the campaign to give them relevance. Media is about content, content, content. If you want a job in media after the campaign, then you feed your friends. But NO ONE remembers the countless white papers every primary candidate released in 2016, because none of it mattered.
I'd argue that Bill doesn't take it far enough. Everything you do on a campaign is about vibes. Every policy piece, every speech, every event, every last one is about communicating a vibe to the voters. Anyone who says otherwise isn't on a campaign, they're trying to sell a book.
Media: “Please give me relevance, please, please, please!"
I love that idea!
That's right. And since there's hardly any time to stuff ourselves full of content it'll be mostly vibes. Which is exactly what it usually boils down to in the end anyway, of course. In fact, let's outlaw white papers from now on. 😉
This is an interesting take. So.... What vibes are the Trump Campaign sending right now? Specifically, what vibes are they sending to their base? I don't know.
I suspect it's something like, "In a world where socialism and communism and fascism and wokeness and transgenderism and atheism threatens our American Way of Life and where hordes of migrants, many released from insane asylums and prisons walk over our borders, murder our neighbors and register to vote as Democrats, one man stands tall. One man has the strength, the power, the vision to make America great again. Donald Trump is that man."
It amazes me that that works, but I saw a post from a family member this morning that convinces me that it does. It starts, "For those of you who say, "I can't believe you are voting for Trump" and then goes on to give all the reasons: against socialism, for the 2nd Amendment, for more Supreme Court justices, for the Electoral College and the Constitutional Republic, for law and order, for the military and veterans, for "the right to speak my mind and not be censored," for secure borders, for legal immigration, for "the right to praise my God without fear," for the unborn, for liberty, freedom and the American dream, against evil and for the future of the country.
This is utter nonsense. It's insane. It's 100% vibes. Does this come down to which kinds of vibes do you like? I think it might.
And I just don't see the "rage vibe" being more powerful than the "joy vibe." Am I wrong about this?