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People in the Trump opposition frequently say, as you did today, "People need to watch the whole speech, not just the crazy clips." So here's an idea: To provide substance and energy to the media campaign needed to rally the anti-Trump coalition to defeat him, we need a *dedicated YouTube or Vimeo channel of annotated videos of Trump's speeches and rally appearances.* My working title for this channel is "True the Trump!".

"True the Trump" would have some or all of the following properties:

1. It would contain video of Donald Trumps speeches at rally's and other public appearances, from beginning to end. These videos would be unedited in the sense that they wouldn't be manipulated to remove anything that Trump says or to inject any "cheap fakery."

2. But the videos would be "annotated", i.e. text, images, and perhaps other video and audio would be added to them to expose Trump's lies, highlight his insanity, call attention to the grift, etc. The creative possibilities here are pretty much endless, but here are a few suggestive examples to show what I have in mind:

- Think JVL's fact check: When Trump lies about black or latino unemployment, or about urban crime rates, etc., True the Trump would add a graph to show compare the what data shows about the Trump vs. Biden presidency.

- Think mugshots: When he says he's going to drain the swamp or surround himself with the best people, populate the screen around him with mugshots of all the people from Trump world who have been tried and convicted of serious crimes. When he talks about the Jan. 6 “patriots”, surround him with a select group of Jan. 6 convict mugshots with captions saying what they did.

- Think thought bubbles in the audience: To capture some of the crazy and incoherent aspects of his speeches, thought bubbles can be added to the people behind him. Just ask yourself what the people behind him are thinking when he does his "The Shark or the Battery?" ramble. I'm sure "Huh?" and "What?" would be very popular for such thought bubbles, but as fodder for comedy based on this technique, Trump is the motherload.

- ... and so on.

3. Segmentation: Thoughtful segmentation of the videos would be useful in creating a resource for social media excerpts and recombination. I'm not a TicTock person, but I suspect that anti-Trump coalition members who are could make good use of this material.

4. Show notes: Winning people's trust is obviously one of the most difficult things you can try to do these days, but by putting the sources for True the Trump annotation claims and other reasonably authoritative pointers to documentation into the show notes, we can help those who are trying to build the case against Trump on specific issues or with specific voter groups.

"Flooding the zone with shit" and accusing your opponents of doing what you are already doing ("strategically dishonest projection") are two fundamental tools in Trump's heinous toolbox. You need to try to neutralize or reverse them both. Their weakness is that the stories, the claims, the tropes that he uses to implement them are repetitious; he recycles the same shit over and over again, with mostly minor variations. That means that, for the most part, the annotations used for one Trump video can be repurposed for others. The purpose of True the Trump would be to construct a living, growing media dam for the river of shit, in order to make it start backing up on the Maga geiser that is spewing it.

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