The Bulwark
Across the Movie Aisle
How to Sell People on Movies
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How to Sell People on Movies

A job too tough even for Don Draper?

We went a bit high-concept this week and asked how best to raise awareness about the existence of specific movies like Black Bag, which we reviewed this week. Between the decline of TV advertising and seating changes that reduce exposure to trailers, studios are having a tough time letting folks know about movies hitt…

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