5 Comments
User's avatar
⭠ Return to thread
Charles Trupia's avatar

No need for apologies! I’m uneasy with the “weird” moniker. It seems trivial. And because many on Harris’ team are using it, it seems inauthentic. In any interview now I’m waiting for how they’ll work it into the conversation.

Sometimes I’m at a loss for the right word. I love my family and I love a butter-pecan sundae with chocolate syrup and wiped cream. Please don’t make me choose. They’re just different.

Several days ago a friend who is Trump-adjacent told me to let go of my hate for Trump and start preparing for his next 4 years in office. Hate seems too trivial. I hate when I lose in fantasy football. I disdain T because he is an affront to all things decent. I can live with ineffectual policy choices but I just cannot let myself start preparing for a DJT/JDV administration. Does that make me weird?

Expand full comment
Sherm's avatar

Weird is the right word. We're aiming to make a vibe stick; simple is how you do that. Think middle-aged low interest voter scrolling on Facebook, moving over the latest in his feed. If you can make his usual response to MAGA be "Christ, that's weird," you're most of the way to making him incapable of voting for it. The key is you want it to be a reflexive frame people apply. And you can't brain your way to that; it's gotta be visceral.

Expand full comment
Charles Trupia's avatar

I don’t need much convincing. I’m supportive of any effort to diminish T’s electability. I suppose the Harris team tested the efficacy of using the term. At this point they have to make each effort count. More to come…..

Expand full comment
Terry Hilldale's avatar

Weird is a very authentic and accurate moniker. Simple one-syllable word that hits MAGA with more force than equally accurate descriptors like like authoritarian, dangerous, demagogue, illiberal. See, MAGA is on board with remaking America into a right -wing authoritarian state, and in comment forums they constantly insist they represent the majority of Americans. Facts showing them to be the minority do not move them at all. However, with one word, "weird," they understand they are indeed the minority.

Expand full comment
Charles Trupia's avatar

I wonder if MAGA supporters will hear the term used. I suppose it’ll filter through the MAGA media landscape as another attempt by liberals to insult the integrity of T supporters. I could see this becoming a badge of honor. It’s my understanding, however, that when used as a descriptor it’s directed at defining DJT/JDV. But by extension, they may embrace it.

I’m not sure it will change hearts and minds—ie. Deplorables.

So for now WIERD will suffice as a device to focus attention on the dangers of the T and the MAGAverse. Thanks for your thoughtful reply.

Expand full comment