Weird is the right word. We're aiming to make a vibe stick; simple is how you do that. Think middle-aged low interest voter scrolling on Facebook, moving over the latest in his feed. If you can make his usual response to MAGA be "Christ, that's weird," you're most of the way to making him incapable of voting for it. The key is you want i…
Weird is the right word. We're aiming to make a vibe stick; simple is how you do that. Think middle-aged low interest voter scrolling on Facebook, moving over the latest in his feed. If you can make his usual response to MAGA be "Christ, that's weird," you're most of the way to making him incapable of voting for it. The key is you want it to be a reflexive frame people apply. And you can't brain your way to that; it's gotta be visceral.
I don’t need much convincing. I’m supportive of any effort to diminish T’s electability. I suppose the Harris team tested the efficacy of using the term. At this point they have to make each effort count. More to come…..
Weird is the right word. We're aiming to make a vibe stick; simple is how you do that. Think middle-aged low interest voter scrolling on Facebook, moving over the latest in his feed. If you can make his usual response to MAGA be "Christ, that's weird," you're most of the way to making him incapable of voting for it. The key is you want it to be a reflexive frame people apply. And you can't brain your way to that; it's gotta be visceral.
I don’t need much convincing. I’m supportive of any effort to diminish T’s electability. I suppose the Harris team tested the efficacy of using the term. At this point they have to make each effort count. More to come…..