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Amazing article but I will have to say this is the loosest definition of the word ‘talent’ when saying “the company has been bleeding talent.”

One of the hallmarks of the rise of Fox News and right wing media was that you didn’t need talent at all to make big money. Tucker is loathsome & evil but he was talented. Same for some others like Will Cain who could actually run a successful talk show on sports on ESPN radio.

But so many of these absolute morons could write a book with a cover title of Barack Obama is a socialist Kenyan terrorist and leave the next 100 pages blank and it would be a bestseller because that’s what the base always spent their money on.

Think of Diamond & Silk, Dan Bongino, Pete Hegseth, Candace Owens, Greg Gutfeld and so many others. The dumber you sound the more your appeal.

Ben Shapiro is not without talent but he is nowhere near the intellectual mind that right wingers tried to bestow on him back in his Breitbart days. God Milo was smarter than Shapiro was.

But the Daily Wire only path to success is not through talent but through trolling. To stand out in MAGAverse you don’t need to make intellectual entertainment just need to be as demagogic & lizard-brained on the cultural issues that play to the low information consumers.

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