14 Comments

Have to say I don't see the problem with Disney's metric of dividing the number of minutes streamed by the run time. It's not as if they are taking that number to advertisers as representative of the number of eyeballs the show got...streaming isn't supported that way. As a measure of how popular the show was, it seems to me to work fine.

Expand full comment

Several people watching the first few minutes, disliking it and turning it off, does not add up to one person watching the whole thing and liking it.

Expand full comment

OK, I get it. You're actually measuring the power of your marketing, not the popularity of the show. But that's just for the first episode. Then you track the drop-off...those people that turned it off in week 1 won't be back.

Expand full comment

Compare this to similar D+ shows using the same data.

Expand full comment

I am surprised more of the advertising isn't playing up Denzel and Dakota's reunion 20 years after Man on Fire. I guess because the actors' strike makes that hard.

Expand full comment

Just War Theory: The Motion Picture... I lol'd.

Few things as as pleasing as righteous violence. It ties in with the whole schadenfreude thing that JVL was talking about the other day.

Expand full comment

"Man on Fire" is a great movie, probably my favorite Denzel Washington flick. Fantastic script, and so superbly directed by the late Tony Scott.

Expand full comment

Just an epic, especially with Christopher Walken saying “A man can be an artist in anything, food, whatever. It depends on how good he is at it. Creasy's art is death. He's about to paint his masterpiece."

Expand full comment

Yep! I've lost track of how many times I've seen that movie. Never gets old. I'd add that it's probably the best performance I've seen from Dakota Fanning too, which is saying less.

Expand full comment

If I were AMC I would have made the exact same decision. After the studios tried their day and date nonsense I really can't fault them for cutting this deal with The Swifts directly. Also, I'm pretty curious to see how Napoleon and Killers of The Flower Moon do at the box-office this fall. This Apple deal and The Swift deal is super interesting to me because it could they don't need to perform in the traditional way or promote in the usual way. They don't need stars to promote the because they are both recognizable brands on their own.

Can you tell that I read in close proximity to listening to the bonus ep?

Expand full comment

AMC absolutely made the right call. The studios bring nothing to the table for Swift! All they’d do is take a cut bigger than AMC’s cut.

Expand full comment

Also, as Beloni points out, The Swifts left money on the table. I was shocked that they were only taking 57%. Back when Episode 1 came out I remember my manager at the cinema telling me Lucas was getting everything from the first two weeks and then it was a sliding scale.

Expand full comment

It's not as if the Swifts need more money, they've already got more than they could ever spend/use/waste/fritter away. Probably very gratifying not having to do something based on the ROI.

Expand full comment

I am going to see Equalizer Three this weekend. I like to think Antoine Fuqua’s pitched it to Denzel like this:

AF-Wanna do Equalizer 3?

DW-I’m not feeling it.

AF-We are filming for 95 days in Italy and we guarantee you only work all day for 30 of them.

DW-Equalizer 3 sounds amazing.

Expand full comment