People used to see trailers on tv ads more than anywhere else. How do you decide you want to make this the week to go to a movie? You see something by good is coming out. Now, there’s no more tv ads. No one is watching old school tv anymore, it’s all YouTube, Netflix, Amazon, and podcasts, with a few other streaming services as well. The…
People used to see trailers on tv ads more than anywhere else. How do you decide you want to make this the week to go to a movie? You see something by good is coming out. Now, there’s no more tv ads. No one is watching old school tv anymore, it’s all YouTube, Netflix, Amazon, and podcasts, with a few other streaming services as well. They need to look at where people spend the time on their phones, and advertise there.
I was just thinking, as I sit here watching the morning news on channel 4, that I never see ads for movies. Sure, the DC area is a weird market and the local channels often carry ads aimed at fewer than 1000 viewers, but it seems like low hanging fruit.
People used to see trailers on tv ads more than anywhere else. How do you decide you want to make this the week to go to a movie? You see something by good is coming out. Now, there’s no more tv ads. No one is watching old school tv anymore, it’s all YouTube, Netflix, Amazon, and podcasts, with a few other streaming services as well. They need to look at where people spend the time on their phones, and advertise there.
Yeah, the decline of TV ads and "primetime viewing" more generally is absolutely a huge factor here.
I was just thinking, as I sit here watching the morning news on channel 4, that I never see ads for movies. Sure, the DC area is a weird market and the local channels often carry ads aimed at fewer than 1000 viewers, but it seems like low hanging fruit.